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Grandpa's Runaway Leg Funnel · Paw Paw Putrid and the Day His Leg Took a Walk
🌿 A little spooky. A lot of heart.
Grandpa's Runaway Leg Funnel
90-Day Launch Command Center
Paw Paw Putrid and the Day His Leg Took a Walk
A little spooky.A lot of heart.Strange on the outside.Loving on the inside.
📅
90
Total Launch Days
🔥
45
High-Priority Days
📝
90+
Content Pieces
🌙
3
Launch Phases
🗺️ The Launch Arc
Curiosity → Trust → Purchase → Belonging → Continuity
🌙Phase 1
Whisper & Wonder
Days 1–30
The audience meets the world.
🎃Phase 2
Invitation & Conversion
Days 31–60
The audience meets the offer.
🏠Phase 3
Belonging & Expansion
Days 61–90
The audience joins the family.
📊 Phase Breakdown
Phase 1 — Whisper & Wonder30 days
Phase 2 — Invitation & Conversion30 days
Phase 3 — Belonging & Expansion30 days
💰 Funnel Pricing Stack
📖 Digital Storybook
Front-End$7–$12
📦 Print + Digital Bundle
Front-End$14–$18
🎨 Coloring Book
Order Bump$5–$9
🧟 Child Zombie Art (Digital)
Core Upsell$29
🖼️ Zombie Art Poster
Core Upsell$49
⚡ Metal Wall Art
Premium Upsell$79+
👨👩👧 Target Audience
👩
Primary Buyer
Parents, caregivers, grandparents, gift buyers
🧒
End User
Children ages 5–9
📊
Buyer Age
28–45 years old
🏡
Household
Families with 1–3 young children